skip to content
Nation branding in modern history Preview this item
ClosePreview this item
Checking...

Nation branding in modern history

Author: Carolin Viktorin; Jessica C E Gienow-Hecht; Annika Estner; Marcel K Will
Publisher: New York : Berghahn Books, 2018. ©2018
Series: Explorations in culture and international history series, 9.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States,  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
History
Electronic books
Additional Physical Format: Print version:
Nation branding in modern history
New York : Berghahn Books, 2018
(DLC) 2018018972
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carolin Viktorin; Jessica C E Gienow-Hecht; Annika Estner; Marcel K Will
ISBN: 9781785339240 1785339249
OCLC Number: 1043050542
Description: 1 online resource (x, 290 pages).
Contents: PART I. Branding the nation and selling the state : case studies --
Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister --
From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm --
Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia --
High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog --
All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin --
The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn --
Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte --
A new brand for postcommunist Europe / Beata Ociepka --
PART II. Promises and challenges of nation branding : commentaries on case studies --
Historicizing the relationship between nation branding and public diplomacy / Justin Hart --
Nation branding : a twenty-first century tradition / Melissa Aronczyk --
The history of nation branding and nation branding as history / Mads Mordhorst.
Series Title: Explorations in culture and international history series, 9.
Responsibility: edited by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will.

Abstract:

Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1043050542> # Nation branding in modern history
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "1043050542" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/cultural_diplomacy_history> ; # Cultural diplomacy--History
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/national_characteristics_political_aspects> ; # National characteristics--Political aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/branding_marketing_political_aspects> ; # Branding (Marketing)--Political aspects
    schema:about <http://dewey.info/class/327.2/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/place_marketing_political_aspects> ; # Place marketing--Political aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/cultural_diplomacy> ; # Cultural diplomacy
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/political_science_international_relations_general> ; # POLITICAL SCIENCE / International Relations / General
    schema:about <http://experiment.worldcat.org/entity/work/data/4764305335#Topic/political_science_government_international> ; # POLITICAL SCIENCE / Government / International
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2018" ;
    schema:datePublished "2018" ;
    schema:description "A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power."@en ;
    schema:description "PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst."@en ;
    schema:editor <http://experiment.worldcat.org/entity/work/data/4764305335#Person/will_marcel_k> ; # Marcel K. Will
    schema:editor <http://experiment.worldcat.org/entity/work/data/4764305335#Person/estner_annika> ; # Annika Estner
    schema:editor <http://experiment.worldcat.org/entity/work/data/4764305335#Person/viktorin_carolin> ; # Carolin Viktorin
    schema:editor <http://experiment.worldcat.org/entity/work/data/4764305335#Person/gienow_hecht_jessica_c_e_1964> ; # Jessica C. E. Gienow-Hecht
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4764305335> ;
    schema:genre "History"@en ;
    schema:genre "Case studies"@en ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4764305335#Series/explorations_in_culture_and_international_history_series> ; # Explorations in culture and international history series ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4764305335#CreativeWork/nation_branding_in_modern_history> ;
    schema:name "Nation branding in modern history"@en ;
    schema:productID "1043050542" ;
    schema:url <https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100064285695.0x000001> ;
    schema:workExample <http://worldcat.org/isbn/9781785339240> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB8H0129> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1043050542> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4764305335#Person/estner_annika> # Annika Estner
    a schema:Person ;
    schema:familyName "Estner" ;
    schema:givenName "Annika" ;
    schema:name "Annika Estner" ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Person/gienow_hecht_jessica_c_e_1964> # Jessica C. E. Gienow-Hecht
    a schema:Person ;
    schema:birthDate "1964" ;
    schema:familyName "Gienow-Hecht" ;
    schema:givenName "Jessica C. E." ;
    schema:name "Jessica C. E. Gienow-Hecht" ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Person/viktorin_carolin> # Carolin Viktorin
    a schema:Person ;
    schema:familyName "Viktorin" ;
    schema:givenName "Carolin" ;
    schema:name "Carolin Viktorin" ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Person/will_marcel_k> # Marcel K. Will
    a schema:Person ;
    schema:familyName "Will" ;
    schema:givenName "Marcel K." ;
    schema:name "Marcel K. Will" ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Series/explorations_in_culture_and_international_history_series> # Explorations in culture and international history series ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1043050542> ; # Nation branding in modern history
    schema:name "Explorations in culture and international history series ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/branding_marketing_political_aspects> # Branding (Marketing)--Political aspects
    a schema:Intangible ;
    schema:name "Branding (Marketing)--Political aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/cultural_diplomacy> # Cultural diplomacy
    a schema:Intangible ;
    schema:name "Cultural diplomacy"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/cultural_diplomacy_history> # Cultural diplomacy--History
    a schema:Intangible ;
    schema:name "Cultural diplomacy--History"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/national_characteristics_political_aspects> # National characteristics--Political aspects
    a schema:Intangible ;
    schema:name "National characteristics--Political aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/place_marketing_political_aspects> # Place marketing--Political aspects
    a schema:Intangible ;
    schema:name "Place marketing--Political aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/political_science_government_international> # POLITICAL SCIENCE / Government / International
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE / Government / International"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4764305335#Topic/political_science_international_relations_general> # POLITICAL SCIENCE / International Relations / General
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE / International Relations / General"@en ;
    .

<http://worldcat.org/entity/work/data/4764305335#CreativeWork/nation_branding_in_modern_history>
    a schema:CreativeWork ;
    rdfs:label "Nation branding in modern history" ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1043050542> ; # Nation branding in modern history
    .

<http://worldcat.org/isbn/9781785339240>
    a schema:ProductModel ;
    schema:isbn "1785339249" ;
    schema:isbn "9781785339240" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.