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National brands and private labels in retailing : First International Symposium NB & PL, Barcelona, June 2014

Author: Juan Carlos Gázquez Abad
Publisher: Cham : Springer, 2014.
Series: Springer proceedings in business and economics.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Summary:
The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
National brands and private labels in retailing.
Cham ; Heidelberg [u.a.] : Springer, 2014
(OCoLC)879625938
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Juan Carlos Gázquez Abad
ISBN: 9783319071947 3319071947 3319071939 9783319071930
OCLC Number: 881449323
Description: 1 online resource.
Contents: Strategic Decisions --
Branding --
Consumer Behaviour --
Online Context --
Trends and Theoretical Research.
Series Title: Springer proceedings in business and economics.
Other Titles: First International Symposium National brands and private labels, Barcelona, June 2014
NB & PL
Responsibility: Juan Carlos Gásquez-Apad [and others], editors.

Abstract:

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to  Read more...

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