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|Named Person:||Mort Abrahams; Don Ameche; Doris Ann; Wade Arnold; Charles C Barry; Stephen Benet; David Brinkley; William F Brooks; Albert M Capstaff; Emil Corwin; Ted Cott; Dorothy Culbertson; Michael H Dann; Sidney H Eiges; William H Fineshriber, Jr.; Reuven Frank; Eliot Frankel; John M Gaines; Irving Gitlin; Gerald Green; William S Hedges; John K Herbert; Chet Huntley; Frank McGee; Miles J McMillin; Edward R Madden; Clarence N Menser; Ted Mills; Richard A R Pinkham; John F Royal; Walter Dill Scott; Hamilton Shea; Carleton D Smith; Bill Stern; Sidney N Strotz; Davidson Taylor; Niles Trammell; Sylvester L Weaver, Jr.|
|Material Type:||Internet resource|
|Document Type:||Archival Material, Internet Resource|
|All Authors / Contributors:||National Broadcasting Company.|
|Description:||445.0 c.f. (604 boxes and cartons), 3197 disc recordings, and 72 reels of microfilm (35 mm); plus additions of 5.2 c.f., 162 tape recordings, disc recordings, 695 photographs, and 14 negatives.|
The collection is arranged into three groups: integrated central files, primarily 1926-1942; more recent functionally-arranged office files; and a library of scripts and recordings. The central files contain correspondence, primarily with individuals and organizations outside NBC; internal exchanges between departments, affiliates, and owned and operated stations; and files on the early development of television. Many subjects are treated including programming; relations with sponsors, advertising agencies, radio personalities and foreign broadcasters; governmental regulation; competition with CBS; and news, educational, and religious broadcasting.
Office files relate to the Advisory Council, which reviewed network policy and standards; several corporate-level executives; and the public relations, corporate relations, operations, public affairs, radio, television, and owned-and-operated stations and spot sales divisions.
Corporate executives represented include John F. Royal, vice-president for programming, international relations, and television during the 1930s and 1940s, and Niles Trammell and Sylvester L. Weaver, Jr., each of whom was president and chairman of the board. Several other executives who rose to prominence are represented by papers filed with the departments with which they were affiliated.
Public relations records include papers of William F. Brooks, vice-president in charge; Richard A.R. Pinkham, vice-president for advertising; and Sidney H. Eiges, vice-president for press and publicity; and records generated in the advertising, continuity acceptance, and press and publicity subdivisions. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and affiliates. Numerous advertising kits and samples of publicity materials are included.
Corporate relations files consist chiefly of information on various studies and reports on television audience characteristics and sales effectiveness prepared or commissioned by the research and planning section of the division.
The processed portion is summarized above and is described in the register. Additional accessions are described below.
- Abrahams, Mort.
- Ameche, Don.
- Ann, Doris.
- Arnold, Wade.
- Barry, Charles C.
- Benet, Stephen.
- Brinkley, David.
- Brooks, William F.
- Capstaff, Albert M.
- Corwin, Emil.
- Cott, Ted.
- Culbertson, Dorothy.
- Dann, Michael H.
- Eiges, Sidney H.
- Fineshriber, William H., -- Jr.
- Frank, Reuven.
- Frankel, Eliot.
- Gaines, John M.
- Gitlin, Irving.
- Green, Gerald.
- Hedges, William S., -- 1875-1978.
- Herbert, John K.
- Huntley, Chet, -- 1911-1974.
- McGee, Frank.
- McMillin, Miles J., -- 1913-
- Madden, Edward R.
- Menser, Clarence N.
- Mills, Ted.
- Pinkham, Richard A. R. -- (Richard Alden Ray), -- 1914-1997.
- Royal, John F.
- Scott, Walter Dill, -- 1869-1955.
- Shea, Hamilton.
- Smith, Carleton D.
- Stern, Bill.
- Strotz, Sidney N.
- Taylor, Davidson.
- Trammell, Niles.
- Weaver, Sylvester L., -- Jr.
- Columbia Broadcasting System, inc.
- Radio Corporation of America.
- United States. -- Federal Communications Commission.
- WMAQ (Radio and television stations: Chicago, Ill.)
- WNBC (Radio and television stations: New York, N.Y.)
- America united.
- American forum of the air (Radio program)
- Author meets the critics.
- Background (Television program)
- The big show (Radio program)
- Catholic hour (Radio program)
- Chet Huntley reporting (Television program)
- NBC Continental classroom (Television program)
- NBC News Service.
- NBC Symphony Orchestra.
- NBC Thanksgiving program.
- Don Ameche's real life stories (Radio program)
- Emphasis (Radio program)
- Ford theatre (Radio program)
- The Frank McGee report (Television program)
- From these roots (Television program)
- Frontiers of faith (Television program)
- The great Gildersleeve (Radio program)
- Great moments in history (Radio program)
- Great plays (Radio program)
- Home is what you make it (Radio program)
- Howdy Doody show (Television program)
- Huntley-Brinkley report (Television program)
- Jack Armstrong, all American boy (Radio program)
- Living (Radio program)
- Meet the press (Television program)
- Monitor (Radio program)
- My true story (Radio program)
- NBC university theatre (Radio program)
- Nation's future (Television program)
- News of the world (Radio program)
- News on the hour (Radio program)
- One man's family (Radio program)
- The open mind (Television program)
- Outlook (Television program)
- Pepper Young's family (Radio program)
- Producers' showcase (Television program)
- Today show (Television program)
- The U.N. is my beat.
- University of Chicago roundtable (Radio program)
- Wide, wide world (Television program)
- Words at war (Radio program)
- Your United Nations (Radio program)
- Advertising agencies.
- Broadcast advertising -- United States.
- Broadcast journalism -- United States.
- Broadcasting -- Illinois -- Chicago.
- Broadcasting -- New York (State) -- New York.
- Censorship -- United States.
- Educational broadcasting -- United States.
- Foreign correspondents.
- Mass media -- Audiences.
- Mass media -- Law and legislation.
- Mass media and business -- United States.
- Mass media and children -- United States.
- Broadcasting -- Public relations.
- Radio broadcasting -- United States.
- Radio programs -- United States.
- Radio stations -- United States.
- Religious broadcasting -- United States.
- Television broadcasting -- United States.
- Television programs -- United States.
- Television -- Stage-setting and scenery.
- Television stations -- United States.
- Women in mass media.
- World War, 1939-1945 -- Journalists.