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|All Authors / Contributors:||
Owen D Young; John J Pershing; William W Atterbury; E A Filene; George F Johnson; Henry Ford; Thomas H Beck; George V N Dearborn; John D Rockefeller, Jr.; Gerard Swope; C Louis Allen; Roy Wilson Howard; George M Verity; Vida Ravenscroft Sutton; Bruce Barton; Roger Ward Babson; Leonor Fresnel Loree; Harvey Samuel Firestone; William R Basset; L S Bitner; John T Flynn; George E Roberts; Fred Telford; Rexford G Tugwell; William Smith Culbertson; Irving Fisher; Robert L Rutter; John Hays Hammond; Benjamin M Anderson; Freas Brown Snyder; Saunders Norvell; Norval A Hawkins; Charles M Schwab; Louis Liggett; Walter C Teagle; Bartlett Arkell; William Alexander; John North Willys; Arthur Williams; Adolph Zukor; Joseph P Day; Charles V Paterno; G Albert Garver; Ivy L Lee; W C D'Arcy; E B Davison; P.F. Collier & Son Corporation.
|Notes:||Includes index (Brochure 22, p. 17-24).
Each article is preceded by a short biography of the author.
|Description:||22 brochures ; 23 cm|
|Contents:||Brochure 1. Leadership in business / Owen D. Young ; What makes a leader? / General John J. Pershing --
Brochure 2. Opportunities of to-day / William W. Atterbury ; Making the most of your ideas / Edward A. Filene ; The worker's opportunity / George F. Johnson --
Brochure 3. My creed in business / Henry Ford ; The viewpoint of a salesman / Thomas H. Beck ; Finding your fitness for your business / George Van Ness Dearborn --
Brochure 4. Personal relationship in business / John D. Rockefeller, Jr. ; Knowledge and the man in business / Gerard Swope ; Steps in getting ahead / C. Louis Allen --
Brochure 5. The secret of personality / Roy W. Howard ; Character and success / George M. Verity ; Have you really learned to talk? / Vida R. Sutton --
Brochure 6. Out of a job / Bruce Barton ; How to go after a job / Roger W. Babson ; How to get a job / Leonor F. Loree --
Brochure 7. Making men and an organization / Harvey S. Firestone ; Fitting the office for work / William R. Basset --
Brochure 8. Employment methods / L.S. Bitner ; Business is what you make it / John T. Flynn --
Brochure 9. Fundamental economics of business / George E. Roberts ; What are you worth in business? / Fred Telford --
Brochure 10. Toward sustained recovery / Rexford G. Tugwell ; Our trade and tariff policy / William S. Culbertson ; America's recovery program and the "New Deal" --
Brochure 11. Reflation and stabilization / Irving Fisher ; What is inflation? / Robert Lewis Rutter ; The geography of commerce / John Hays Hammond --
Brochure 12. A planned economy and a planned price level / Benjamin M. Anderson, Jr. --
Brochure 13. When and how to use credit / Freas Brown Snyder --
Brochure 14. Scientific accounting / William R. Basset --
Brochure 15. The essentials of salesmanship / Saunders Norvell ; A synopsis of the selling process / Norval A. Hawkins --
Brochure 16. Salesmanship and its foundation / Charles M. Schwab ; What people want to buy / Louis K. Liggett ; Selling in foreign countries / Walter C. Teagle --
Brochure 17. Marketing the trade-marked product / Bartlett Arkell ; The selling of life insurance / William Alexander --
Brochure 18. The motor car, truck, and garage / John North Willys ; Electrical merchandising / Arthur Williams ; The motion-picture business / Adolph Zukor --
Brochure 19. Selling real estate / Joseph P. Day ; Building for profit / Dr. Charles V. Paterno ; Industrial engineering : what it is / William R. Basset --
Brochure 20. The management of a country store / G.A. Garver ; Successful budgeting ; How to use color --
Brochure 21. The art of publicity / Ivy L. Lee ; Advertising as a profession / W.C. D'Arcy ; The writing of a letter / E.B. Davison --
Brochure 22. Practical English for the executive ; Correct forms of address ; Rules for capitalization ; Correct punctuation ; Index.
|Responsibility:||by P.F. Collier & Son Corporation.|