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The national fabric : fashion, Britishness, globalization

Author: Alison L Goodrum
Publisher: Oxford ; New York : Berg, 2005.
Series: Dress, body, culture.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides insights into the culture of contemporary fashion and the dilemmas of 'going global'. Alison Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion  Read more...
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Genre/Form: E-books
Additional Physical Format: Online version:
Goodrum, Alison L.
National fabric.
Oxford ; New York : Berg, 2005
(OCoLC)891459409
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alison L Goodrum
ISBN: 1845201868 1845201876 9781845201869 9781845201876 9781847880185 1847880185
OCLC Number: 61179542
Description: xi, 243 pages : illustrations ; 24 cm.
Contents: 1. All change aboard the fashion express! --
2. Beyond the big hair : geographies of consumption, globalization and fashion --
3. A state of disunion : Britishness and British fashion --
4. Rising sun, setting trends : exporting British fashion --
5. Chic versus geek : locating nation, locating taste --
6. Who wears the trousers? : fashion, nation, gender.
Series Title: Dress, body, culture.
Responsibility: Alison L. Goodrum.
More information:

Abstract:

Through an examination of iconic fashion companies Paul Smith and Mulberry, this work provides insights into the culture of contemporary fashion and the dilemmas of 'going global'. It argues that  Read more...

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'The National Fabric' sheds new light on Britain's position in the global market place, and uncovers not only the paradoxical nature of the British fashion industry, but of the very sense of Read more...

 
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