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The nature and origins of mass opinion

Author: John Zaller
Publisher: Cambridge [England] ; New York, NY, USA : Cambridge University Press, 1992.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting behaviour.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Zaller
ISBN: 0521404495 9780521404495 0521407869 9780521407861
OCLC Number: 25050973
Description: xiii, 367 p. : ill. ; 24 cm.
Contents: List of tables and figures --
Preface --
1. Introduction: the fragmented state of opinion research --
2. Information, predispositions, and opinion --
3. How citizens acquire information and convert it into public opinion --
4. Coming to terms with response instability --
5. Making it up as you go along --
6. The mainstream and polarization effects --
7. Basic processes of 'attitude change' --
8. Tests of the one-message model --
9. Two-sided information flows --
10. Information flow and electoral choice --
11. Evaluating the model and looking toward future research --
12. Epilogue: the question of elite domination of public opinion --
Measures appendix --
References --
Index.
Responsibility: John R. Zaller.
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Abstract:

Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting behaviour.

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