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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/681908474 Title: The neglected firm : every manager must manage two firms : the present one and the future one Author: Jorge Alberto Sousa de Vasconcellos e Sa; Palgrave Connect (Online service) Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. ISBN/ISSN: 9780230599291 023059929X OCLC:681908474

  
  

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The neglected firm : every manager must manage two firms : the present one and the future one

Author:	Jorge Alberto Sousa de Vasconcellos e Sa; Palgrave Connect (Online service)
Publisher:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Database:	WorldCat
Summary:	Every manager must manage two companies simultaneously. The present one and the future one. If he manages just the first but neglects the future firm, the organisation, given environmental change, will soon become obsolete. If he manages just the second but neglects day-to-day business, it will never reach the future. Consequently any corporate executive must be both a manager (to deal with the present firm) and an entrepreneur (to create the future one). This is the eternal dilemma of management - the urgent (day-to-day) and the important (the future) - which have to be reconciled. Only when both the present and future firms are well managed is good performance achieved. Otherwise a manager will be doing only half his/her job, not the full job. Using two detailed case studies from start to end, this book shows how not to neglect the future.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Strategic planning. Industrial management. Marketing. View all subjects
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