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The neglected firm : every manager must manage two firms : the present one and the future one

Author: Jorge Alberto Sousa de Vasconcellos e Sa; Palgrave Connect (Online service)
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Every manager must manage two companies simultaneously. The present one and the future one. If he manages just the first but neglects the future firm, the organisation, given environmental change, will soon become obsolete. If he manages just the second but neglects day-to-day business, it will never reach the future. Consequently any corporate executive must be both a manager (to deal with the present firm) and an  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sa, Jorge Alberto Sousa de Vasconcellos e.
Neglected firm.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002
(DLC) 2001060295
(OCoLC)48767485
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jorge Alberto Sousa de Vasconcellos e Sa; Palgrave Connect (Online service)
ISBN: 9780230599291 023059929X
OCLC Number: 681908474
Description: 1 online resource (xi, 140 pages) : illustrations
Contents: Introduction: The Neglected Firm --
A Step by Step Approach to Manage the Neglected Firm --
First Step: Definition of the Present Strategy --
Second Step: Evaluation of Present Strategy --
Third Step: Generation of Strategic Alternatives --
Fourth Step: Selection of Strategic Alternatives --
Fifth Step: The New Strategy --
Sixth Step: Implementation --
Seventh Step: The New Efficiency --
Organising for Planning --
Conclusion.
Responsibility: Jorge A. Vasconcellos e Sá.
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Abstract:

Using detailed case studies, the author provides a strategic framework for companies and organizations to approach the issues created by the tension of managing "two firms" within one organization.  Read more...

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.,."one of the clearest, most engaging discussions I've ever seen of how to balance the here-and-now of a business with the future." - Donald C. Hambrick, Columbia University

 
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