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Net benefit : guaranteed electronic markets : the ultimate potential of online trade

Author: Wingham Rowan
Publisher: Basingstoke, Hampshire : Macmillan Press, ©1999.
Series: Macmillan business.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This text explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything, from office space to bicycle rental, between individuals.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rowan, Wingham.
Net benefit.
Basingstoke, Hampshire : Macmillan Press, ©1999
(OCoLC)41512507
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wingham Rowan
ISBN: 0230513115 9780230513112 9780333982808 0333982800
OCLC Number: 70219110
Description: 1 online resource (xiv, 240 pages) : illustrations.
Contents: Cover; Contents; Preface; Acknowledgements; Introduction: The final frontier for electronic trade; Section one: The ultimate potential of e-trade: how open public markets might work; Section two: A new democratic capitalism: the impact of public electronic markets; Section three: The battle for public markets: electronic trade becomes politicized; Section four: How might businesses respond to the rise of public electronic markets?; Conclusion: Electronic markets as a public utility; Appendix one: Principles governing GEMs; Appendix two: A business model for initiating GEMs; Index.
Series Title: Macmillan business.
Other Titles: Guaranteed electronic markets :
Responsibility: Wingham Rowan.

Abstract:

This text explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything, from office space to bicycle rental, between individuals.

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