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Net success : 24 leaders in Web commerce show you how to put the Internet to work for your business

Author: Christina Ford Haylock; Len Muscarella; Ron Schultz
Publisher: Holbrook, Mass. : Adams Media Corp., ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Covers electronic commerce, Internet advertising, virtual communities, on-line merchandizing, and intranets.
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Document Type: Book
All Authors / Contributors: Christina Ford Haylock; Len Muscarella; Ron Schultz
ISBN: 1580621147 9781580621144
OCLC Number: 40408776
Description: xvi, 320 pages : illustrations ; 25 cm
Contents: Making sense of the Internet / Christina Ford Haylock and Len Muscarella --
Seven societal trends driving consumer interest in the Internet and E-commerce / Madelyn Hochstein --
The action-oriented design imperative / Harley Manning --
Virtual communities / Richard P. Adler and Anthony J. Christopher --
Internet advertising / Paul Lewis and Leslie Laredo --
Internet direct marketing / J. Brent Wilkey and Regina Brady --
Corporate communications and public affairs : using the Internet to communicate ideas / Sam Simon and Link Hoewing --
E-commerce and merchandising / Elaine Rubin and Lauren Freedman --
The Internet and the law : putting your business online, not on the line / William Burrington and Edwin Lavergne --
Using intranets and extranets to gain advantage / Jim Pisz --
Business-to-business commerce : the Internet evolution / Hilary Bryn Thomas --
Banking : the biggest risk is to do nothing / William M. Randle and Jeffrey Kutler --
Brokerage service : perspectives from a decade in online's most mature segment / K. Blake Darcy --
Publishing : serving the new consumers / Eric Hippeau --
Health care : operating in the third dimension / Bob Pringle --
Travel : the comeback of the travel agent / Andrew O. McKee.
Responsibility: [edited by] Christina Ford Haylock, Len Muscarella with Ron Schultz.

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Covers electronic commerce, Internet advertising, virtual communities, on-line merchandizing, and intranets.

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