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Netrepreneur : the dimension of transferring your business model to the Internet

Author: Joseph Lowery; Cliff Allen
Publisher: Indianapolis, IN : Que, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet  Read more...
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Document Type: Book
All Authors / Contributors: Joseph Lowery; Cliff Allen
ISBN: 0789717255 9780789717252
OCLC Number: 40386628
Description: xxii, 424 pages : illustrations ; 24 cm
Contents: pt. I. The Business of the internet --
pt. II. Research and development --
pt. III. Human resources --
pt. IV. Production and operations management --
pt. V. Information management --
pt. VI. Marketing --
pt. VII. Sales --
pt. VIII. Globalization.
Responsibility: Joseph Lowery, with contributions from Cliff Allen [and others].

Abstract:

"Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet sites."--Jacket.

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