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The network is your customer : five strategies to thrive in a digital age

Author: David L Rogers
Publisher: New Haven [Conn.] : Yale University Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and implementing a customer network strategy. Whether they sell shoes or news, software or healthcare, any business leaders who  Read more...
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Document Type: Book
All Authors / Contributors: David L Rogers
ISBN: 9780300165876 0300165870 9780300188295 0300188293
OCLC Number: 601349844
Description: xx, 312 pages : illustrations ; 25 cm
Contents: A new model for customers in the digital age --
The customer network revolution --
Network science and lessons for business --
Five strategies to thrive with customer networks --
Access : be faster, be easier, be everywhere, be always on --
Engage : become a source of valued content --
Customize : make your offering adaptable to your customers' needs --
Connect : become a part of your customers' conversations --
Collaborate : involve your customers at every stage of your enterprise --
Leadership and the customer network-focused organization --
Planning and executing a complete customer network strategy --
Creating the customer network-focused organization --
Self-assessment : how networked is your business? --
How to continue the conversation online --
Cases and examples by industry.
Responsibility: David L. Rogers.
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Abstract:

Shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. This title shows how any  Read more...

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"Level-headed advice for companies contemplating a leap into the digital arena."-Kirkus Kirkus

 
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