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The network is your customer : five strategies to thrive in a digital world

Author: David L Rogers
Publisher: New Haven, Conn. ; London : Yale University Press, 2013.
Edition/Format:   Print book : English : New edView all editions and formats
Summary:

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners  Read more...

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Document Type: Book
All Authors / Contributors: David L Rogers
ISBN: 9780300188295 0300188293
OCLC Number: 810947307
Notes: Previous edition: 2010.
Description: pages cm
Contents: A new model for customers in the digital age --
The customer network revolution --
Network science and lessons for business --
Five strategies to thrive with customer networks --
Access : be faster, be easier, be everywhere, be always on --
Engage : become a source of valued content --
Customize : make your offering adaptable to your customers' needs --
Connect : become a part of your customers' conversations --
Collaborate : involve your customers at every stage of your enterprise --
Leadership and the customer network-focused organization --
Planning and executing a complete customer network strategy --
Creating the customer network-focused organization --
Self-assessment : how networked is your business?. How to continue the conversation online --
Cases and examples by industry.
Responsibility: David Rogers.

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"Level-headed advice for companies contemplating a leap into the digital arena."-Kirkus Kirkus "You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn Read more...

 
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