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The network is your customer : five strategies to thrive in a digital world
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The network is your customer : five strategies to thrive in a digital world

Author: David L Rogers
Publisher: New Haven, Conn. ; London : Yale University Press, 2013.
Edition/Format:   Book : English : New ed
Summary:

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners  Read more...

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Document Type: Book
All Authors / Contributors: David L Rogers
ISBN: 9780300188295 0300188293
OCLC Number: 810947307
Notes: Previous ed.: 2010.
Description: p. cm.
Responsibility: David Rogers.

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""The Network Is Your Customer" shows in real terms how networks have changed our lives, as customers as well as citizens. The book explains how marketing and customer service demand constant Read more...

 
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