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Network marketing for dummies

Author: Zig Ziglar; John P Hayes
Publisher: Foster City, CA : IDG Books Worldwide, ©2001.
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Zig Ziglar; John P Hayes
ISBN: 0764552929 9780764552922
OCLC Number: 45652950
Notes: Includes index.
Description: xxviii, 376 pages : illustrations ; 24 cm.
Contents: Part I: Why network marketing works --
Don't laugh --
$100 billion a year is serious business --
Coming of age: the future belongs to network marketing --
Deciding whether network marketing will work for you --
Part II: Finding and evaluating the opportunities --
Investigating before you invest --
Evaluating network marketing companies --
Evaluating a company's management team --
Evaluating a company's products and services --
Evaluating your opportunity to earn money --
Part III: Signing up and setting up for success --
Organizing your business --
Knowing what to do after you sign up --
Sponsoring, training, and motivating people in your downline --
Part IV: Sales and marketing skills to help you build your business --
Know thy customer --
Determining a customer's value --
The art of prospecting --
When the prospect says yes, you shout ... "ilelujah!" --
Deciding on the best ways to attract customers --
Marketing activities --
"t I don't want to be a salesperson!" --
Taking your sales skills to a higher level --
Creating satisfied, loyal customers --
Part V: The part of tens --
Ten plus two resources for network marketers --
Ten characteristics of top network marketers --
Ten business-enhancing ideas --
Ten questions that you'll probably ask about network marketing --
Ten ways to get a quick start in network marketing.
Series Title: --For dummies.
Responsibility: by Zig Ziglar with John P. Hayes.
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