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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper Preview this item
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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

Author: Jim Ramsburg
Publisher: Jefferson, N.C. : McFarland & Co., ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Ramsburg
ISBN: 9780786445585 0786445580
OCLC Number: 769010900
Description: vii, 369 p. ; 26 cm.
Responsibility: Jim Ramsburg.

Abstract:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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