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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

Autore: Jim Ramsburg
Editore: Jefferson, N.C. : McFarland & Co., ©2012.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Jim Ramsburg
ISBN: 9780786445585 0786445580
Numero OCLC: 769010900
Descrizione: vii, 369 p. ; 26 cm.
Responsabilità: Jim Ramsburg.

Abstract:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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