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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

저자: Jim Ramsburg
출판사: Jefferson, N.C. : McFarland & Co., ©2012.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
요약:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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자료 유형: 인터넷 자료
문서 유형 도서, 인터넷 자원
모든 저자 / 참여자: Jim Ramsburg
ISBN: 9780786445585 0786445580
OCLC 번호: 769010900
설명: vii, 369 pages ; 26 cm
책임: Jim Ramsburg.
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초록:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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-valuable...recommended---Choice; -the author knows his stuff---Classic Images; -wonderful---ARBA; -Mr. Ramsburg is a born writer who has done his homework and has a seemingly bottomless collection 더 읽기…

 
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