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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

Auteur: Jim Ramsburg
Uitgever: Jefferson, N.C. : McFarland & Co., ©2012.
Editie/Formaat:   Gedrukt boek : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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Details

Genre: Internetbron
Soort document Boek, Internetbron
Alle auteurs / medewerkers: Jim Ramsburg
ISBN: 9780786445585 0786445580
OCLC-nummer: 769010900
Beschrijving: vii, 369 pages ; 26 cm
Verantwoordelijkheid: Jim Ramsburg.
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"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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-valuable...recommended---Choice; -the author knows his stuff---Classic Images; -wonderful---ARBA; -Mr. Ramsburg is a born writer who has done his homework and has a seemingly bottomless collection Meer lezen...

 
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