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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

Autor: Jim Ramsburg
Editora: Jefferson, N.C. : McFarland & Co., ©2012.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Jim Ramsburg
ISBN: 9780786445585 0786445580
Número OCLC: 769010900
Descrição: vii, 369 pages ; 26 cm
Responsabilidade: Jim Ramsburg.

Resumo:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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