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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper 预览资料
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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

著者: Jim Ramsburg
出版商: Jefferson, N.C. : McFarland & Co., ©2012.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Jim Ramsburg
ISBN: 9780786445585 0786445580
OCLC号码: 769010900
描述: vii, 369 p. ; 26 cm.
责任: Jim Ramsburg.

摘要:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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