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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper 線上預覽
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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper

作者: Jim Ramsburg
出版商: Jefferson, N.C. : McFarland & Co., ©2012.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Jim Ramsburg
ISBN: 9780786445585 0786445580
OCLC系統控制編碼: 769010900
描述: vii, 369 pages ; 26 cm
責任: Jim Ramsburg.

摘要:

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.

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