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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Beth Kanter; Allison H Fine |
| ISBN: | 9780470547977 0470547979 |
| OCLC号码： | 500823699 |
| 描述： | xix, 201 p. : ill. ; 24 cm. |
| 内容： | Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks. |
| 责任： | Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg. |
| 更多信息： |
摘要：
This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves.
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出版商概要
"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010) "Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010) 再读一些...
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添加标签 目的是为 "The networked nonprofit : connecting with social media to drive change".
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