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Networks, crowds, and markets : reasoning about a highly connected world

Author: David Easley; Jon Kleinberg
Publisher: New York : Cambridge University Press, 2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that  Read more...
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Details

Document Type: Book
All Authors / Contributors: David Easley; Jon Kleinberg
ISBN: 9780521195331 0521195330
OCLC Number: 495616815
Description: xv, 727 p. : ill., map ; 27 cm.
Contents: Graph theory and social networks graphs. Strong and weak ties --
Networks in their surrounding contexts --
Positive and negative relationships --
Game theory. Games --
Evolutionary game theory --
Modeling network traffic using game theory --
Auctions --
Markets and strategic interaction in networks. Matching markets --
Network models of markets with intermediaries --
Bargaining and power in networks --
Information networks and the World Wide Web. The structure of the Web --
Link analysis and Web search --
Sponsored search markets --
Network dynamics: Population models Information cascades --
Network effects --
Power laws and rich-get-richer phenomena --
Network dynamics: Structural models. Cascading behavior in networks --
The small-world phenomenon --
Epidemics --
Institutions and aggregate behavior. Markets and information --
Voting --
Property rights.
Responsibility: David Easley, Jon Kleinberg.

Abstract:

Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society.  Read more...

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'The first college-level text on network science, it should be a big hit for students in economics and business.' Stan Wasserman, Indiana University 'In this remarkable book, Jon Kleinberg and David Read more...

 
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