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Networks, crowds, and markets : reasoning about a highly connected world

Autor: David Easley; Jon Kleinberg
Editorial: New York : Cambridge University Press, 2010.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that  Leer más
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: David Easley; Jon Kleinberg
ISBN: 9780521195331 0521195330
Número OCLC: 495616815
Premios: Winner of INFORMS Frederick W. Lanchester Prize 2011.
Descripción: xv, 727 p. : ill., map ; 27 cm.
Contenido: Graph theory and social networks graphs. Strong and weak ties --
Networks in their surrounding contexts --
Positive and negative relationships --
Game theory. Games --
Evolutionary game theory --
Modeling network traffic using game theory --
Auctions --
Markets and strategic interaction in networks. Matching markets --
Network models of markets with intermediaries --
Bargaining and power in networks --
Information networks and the World Wide Web. The structure of the Web --
Link analysis and Web search --
Sponsored search markets --
Network dynamics: Population models Information cascades --
Network effects --
Power laws and rich-get-richer phenomena --
Network dynamics: Structural models. Cascading behavior in networks --
The small-world phenomenon --
Epidemics --
Institutions and aggregate behavior. Markets and information --
Voting --
Property rights.
Responsabilidad: David Easley, Jon Kleinberg.

Resumen:

Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society.  Leer más

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'The first college-level text on network science, it should be a big hit for students in economics and business.' Stan Wasserman, Indiana University 'In this remarkable book, Jon Kleinberg and David Leer más

 
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