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Networks, crowds, and markets : reasoning about a highly connected world

저자: David Easley; Jon Kleinberg
출판사: New York : Cambridge University Press, 2010.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that  더 읽기…
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문서 형식:
모든 저자 / 참여자: David Easley; Jon Kleinberg
ISBN: 9780521195331 0521195330
OCLC 번호: 495616815
상: Winner of INFORMS Frederick W. Lanchester Prize 2011.
설명: xv, 727 p. : ill., map ; 27 cm.
내용: Graph theory and social networks graphs. Strong and weak ties --
Networks in their surrounding contexts --
Positive and negative relationships --
Game theory. Games --
Evolutionary game theory --
Modeling network traffic using game theory --
Auctions --
Markets and strategic interaction in networks. Matching markets --
Network models of markets with intermediaries --
Bargaining and power in networks --
Information networks and the World Wide Web. The structure of the Web --
Link analysis and Web search --
Sponsored search markets --
Network dynamics: Population models Information cascades --
Network effects --
Power laws and rich-get-richer phenomena --
Network dynamics: Structural models. Cascading behavior in networks --
The small-world phenomenon --
Epidemics --
Institutions and aggregate behavior. Markets and information --
Voting --
Property rights.
책임: David Easley, Jon Kleinberg.

초록:

Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society.  더 읽기…

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'The first college-level text on network science, it should be a big hit for students in economics and business.' Stan Wasserman, Indiana University 'In this remarkable book, Jon Kleinberg and David 더 읽기…

 
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