RT Web Page DB /z-wcorg/ DS http://worldcat.org ID 659564782 LA English UL http://dx.doi.org/10.1017/CBO9780511761942 T1 Networks, crowds, and markets : reasoning about a highly connected world A1 Easley, David., Kleinberg, Jon., PB Cambridge University Press PP New York YR 2010 SN 9780511776755 0511776756 0521195330 9780521195331 9780511761942 0511761945 AB "Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.