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Networks, crowds, and markets : reasoning about a highly connected world

Author: David Easley; Jon Kleinberg
Publisher: Cambridge [NY] : Cambridge University Press, cop. 2010.
Edition/Format:   Print book : Biography : EnglishView all editions and formats

Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society.


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Material Type: Biography
Document Type: Book
All Authors / Contributors: David Easley; Jon Kleinberg
ISBN: 9780521195331 0521195330
OCLC Number: 750838978
Awards: Winner of Fredrick W. Lanchester Prize for the best contribution to operations research and the management sciences published in English 2011
Description: XV, [1], 727 : il. ; 26 cm
Contents: 1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.
Responsibility: David Easley, Jon Kleinberg.


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'The first college-level text on network science, it should be a big hit for students in economics and business.' Stan Wasserman, Indiana University 'In this remarkable book, Jon Kleinberg and David Read more...

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