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Networks, Crowds, and Markets

Author: Easley, David.; Jon Kleinberg
Publisher: Cambridge University Press 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information,  Read more...
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Details

Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Easley, David.; Jon Kleinberg
OCLC Number: 729016393
Description: 1 online resource (727)
Contents: Cover --
Half-Title --
Title --
Copyright --
Contents --
Preface --
Chapter 1 Overview --
1.1 Aspects Of Networks --
1.2 Central Themes And Topics --
Chapter 2 Graphs --
2.1 Basic Definitions --
2.2 Paths And Connectivity --
2.3 Distance And Breadth-First Search --
2.4 Network Data Sets: An Overview --
2.5 Exercises --
Chapter 3 Strong And Weak Ties --
3.1 Triadic Closure --
3.2 The Strength Of Weak Ties --
3.3 Tie Strength And Network Structure In Large-Scale Data --
3.4 Tie Strength, Social Media, And Passive Engagement --
3.5 Closure, Structural Holes, And Social Capital --
3.6 Advanced Material: Betweenness Measures And Graph Partitioning --
A.A Method For Graph Partitioning --
B. Computing Betweenness Values --
3.7 Exercises --
Chapter 4 Networks In Their Surrounding Contexts --
4.1 Homophily --
4.2 Mechanisms Underlying Homophily: Selection And Social Influence --
4.3 Affiliation --
4.4 Tracking Link Formation In Online Data --
4.5 A Spatial Model Of Segregation --
4.6 Exercises --
Chapter 5 Positive And Negative Relationships --
5.1 Structural Balance --
5.2 Characterizing The Structure Of Balanced Networks --
5.3 Applications Of Structural Balance --
5.4 Aweaker Form Of Structural Balance --
5.5 Advanced Material: Generalizing The Definition Of Structural Balance --
A. Structural Balance In Arbitrary (Noncomplete) Networks --
B. Approximately Balanced Networks --
5.6 Exercises --
Chapter 6 Games --
6.1 What Is A Game? --
6.2 Reasoning About Behavior In A Game --
6.3 Best Responses And Dominant Strategies --
6.4 Nash Equilibrium --
6.5 Multiple Equilibria: Coordination Games --
6.6 Multiple Equilibria: The Hawk8211;Dove Game --
6.7 Mixed Strategies --
6.8 Mixed Strategies: Examples And Empirical Analysis --
6.9 Pareto Optimality And Social Optimality --
6.10 Advanced Material: Dominated Strategies And Dynamic Games --
A. Multiplayer Games --
B. Dominated Strategies And Their Role In Strategic Reasoning --
C. Dynamic Games --
6.11 Exercises --
Chapter 7 Evolutionary Game Theory --
7.1 Fitness As A Result Of Interaction --
7.2 Evolutionarily Stable Strategies --
7.3 A General Description Of Evolutionarily Stable Strategies --
7.4 Relationship Between Evolutionary And Nash Equilibria --
7.5 Evolutionarily Stable Mixed Strategies --
7.6 Exercises --
Chapter 8 Modeling Network Traffic Using Game Theory --
8.1 Traffic At Equilibrium --
8.2 BraessS Paradox --
8.3 Advanced Material: The Social Cost Of Traffic At Equilibrium --
A. How To Find A Traffic Pattern At Equilibrium --
B. Comparing Equilibrium Traffic To The Social Optimum --
8.4 Exercises --
Chapter 9 Auctions --
9.1 Types Of Auctions --
9.2 When Are Auctions Appropriate? --
9.3 Relationships Between Different Auction Formats --
9.4 Second-Price Auctions --
9.5 First-Price Auctions And Other Formats --
9.6 Common Values And ThewinnerS Curse --
9.7 Advanced Material: Bidding Strategies In First-Price And All-Pay Auctions --
A. Equilibrium Bidding In First-Price Auctions --
B. Seller Revenue --
C. Equ.

Abstract:

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

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Linked Data


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