skip to content
Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente Preview this item
ClosePreview this item
Checking...

Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente

Author: Susanne Czech-Winkelmann
Publisher: Frankfurt am Main : Dt. Fachverl., 2011.
Series: Lebensmittel-Zeitung
Edition/Format:   Print book : GermanView all editions and formats
Summary:
Literaturverz. S. 363 - 382
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Susanne Czech-Winkelmann
ISBN: 9783866412217 3866412215
OCLC Number: 733442228
Notes: Literaturverz. S. 363 - 381.
Description: 384 S. : graph. Darst. ; 25 cm.
Series Title: Lebensmittel-Zeitung
Responsibility: Susanne Czech-Winkelmann.
More information:

Abstract:

Literaturverz. S. 363 - 382

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/733442228> # Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "733442228" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2829966233#Place/frankfurt_am_main> ; # Frankfurt am Main
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/kundenmanagement> ; # Kundenmanagement
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/b_to_b_marketing> ; # B-to-B-Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/vertikales_marketing> ; # Vertikales Marketing
    schema:about <http://dewey.info/class/658.812/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/efficient_consumer_response> ; # Efficient Consumer Response
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/business_to_business_marketing> ; # Business-to-Business-Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/handelsmarketing> ; # Handelsmarketing
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/handel> ; # Handel
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/point_of_sale> ; # Point of sale
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/marketingpolitik> ; # Marketingpolitik
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/deutschland> ; # Deutschland
    schema:about <http://experiment.worldcat.org/entity/work/data/2829966233#Topic/marketing> ; # Marketing
    schema:author <http://viaf.org/viaf/315940895> ; # Susanne Czech-Winkelmann
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2011" ;
    schema:description "Literaturverz. S. 363 - 382"@de ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2829966233> ;
    schema:inLanguage "de" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/2829966233#Series/lebensmittel_zeitung> ; # Lebensmittel-Zeitung
    schema:name "Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente"@de ;
    schema:productID "733442228" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/733442228#PublicationEvent/frankfurt_am_main_dt_fachverl_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/2829966233#Agent/dt_fachverl> ; # Dt. Fachverl.
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=022584588etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA> ;
    schema:url <http://d-nb.info/1012627950/04> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=022584588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022584588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9783866412217> ;
    umbel:isLike <http://d-nb.info/1012627950> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/733442228> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2829966233#Agent/dt_fachverl> # Dt. Fachverl.
    a bgn:Agent ;
    schema:name "Dt. Fachverl." ;
    .

<http://experiment.worldcat.org/entity/work/data/2829966233#Place/frankfurt_am_main> # Frankfurt am Main
    a schema:Place ;
    schema:name "Frankfurt am Main" ;
    .

<http://experiment.worldcat.org/entity/work/data/2829966233#Series/lebensmittel_zeitung> # Lebensmittel-Zeitung
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/733442228> ; # Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente
    schema:name "Lebensmittel-Zeitung" ;
    .

<http://experiment.worldcat.org/entity/work/data/2829966233#Topic/business_to_business_marketing> # Business-to-Business-Marketing
    a schema:Intangible ;
    schema:name "Business-to-Business-Marketing"@de ;
    .

<http://experiment.worldcat.org/entity/work/data/2829966233#Topic/efficient_consumer_response> # Efficient Consumer Response
    a schema:Intangible ;
    schema:name "Efficient Consumer Response"@de ;
    .

<http://experiment.worldcat.org/entity/work/data/2829966233#Topic/vertikales_marketing> # Vertikales Marketing
    a schema:Intangible ;
    schema:name "Vertikales Marketing"@de ;
    .

<http://viaf.org/viaf/315940895> # Susanne Czech-Winkelmann
    a schema:Person ;
    schema:familyName "Czech-Winkelmann" ;
    schema:givenName "Susanne" ;
    schema:name "Susanne Czech-Winkelmann" ;
    .

<http://worldcat.org/isbn/9783866412217>
    a schema:ProductModel ;
    schema:isbn "3866412215" ;
    schema:isbn "9783866412217" ;
    .

<http://www.worldcat.org/title/-/oclc/733442228>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/733442228> ; # Der neue Weg zum Kunden: vom Trade-Marketing zum Shopper-Marketing : Grundlagen, Konzepte, Instrumente
    schema:dateModified "2018-01-27" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.