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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web news releases, blogs, podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen

Author: David Meerman Scott
Publisher: Heidelberg ; München Landsberg Frechen Hamburg : mitp, 2010.
Edition/Format:   Print book : German : 2., aktualisierte AuflView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Meerman Scott
ISBN: 9783826690709 3826690702
OCLC Number: 672406095
Description: 429 S. ; 21 cm
Other Titles: New rules of marketing & PR.
Responsibility: David Meerman Scott. Übers. aus dem Amerikan. von Reinhard Engel.
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