skip to content
Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix Preview this item
ClosePreview this item
Checking...

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix

Author: Tilo F Halaszovich
Publisher: Wiesbaden : Gabler, 2011.
Dissertation: Diss. Universiẗat Bremen, 2010.
Series: Gabler Research. Innovatives Markenmanagement
Edition/Format:   Thesis/dissertation : Thesis/dissertation : GermanView all editions and formats
Database:WorldCat
Summary:

Mit einem Geleitwort von Prof. Dr. Christoph Burmann

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Tilo F Halaszovich
ISBN: 9783834961198 3834961191 9783834925541 3834925543
OCLC Number: 890718991
Description: 214 S : Ill.
Series Title: Gabler Research. Innovatives Markenmanagement
Responsibility: Tilo F. Halaszovich.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/890718991> # Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix
    a bgn:Thesis, schema:Book, schema:CreativeWork ;
   bgn:inSupportOf "Diss. Universiẗat Bremen, 2010." ;
   library:oclcnum "890718991" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/900566335#Place/wiesbaden> ; # Wiesbaden
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/lancement_de_produits_economie_d_entreprise> ; # LANCEMENT DE PRODUITS (ECONOMIE D'ENTREPRISE)
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/produkteinfuehrung_betriebswirtschaft> ; # PRODUKTEINFUEHRUNG (BETRIEBSWIRTSCHAFT)
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/konsumgueter_wirtschaftswissensch> ; # KONSUMGUETER (WIRTSCHAFTSWISSENSCH.)
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/consumer_goods_economics> ; # CONSUMER GOODS (ECONOMICS)
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/product_launch_business_economics> ; # PRODUCT LAUNCH (BUSINESS ECONOMICS)
   schema:about <http://experiment.worldcat.org/entity/work/data/900566335#Thing/biens_de_consommation_sciences_economiques> ; # BIENS DE CONSOMMATION (SCIENCES ECONOMIQUES)
   schema:creator <http://experiment.worldcat.org/entity/work/data/900566335#Person/halaszovich_tilo_f> ; # Tilo F. Halaszovich
   schema:datePublished "2011" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/900566335> ;
   schema:inLanguage "de" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/900566335#Series/gabler_research_innovatives_markenmanagement> ; # Gabler Research. Innovatives Markenmanagement
   schema:name "Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix"@de ;
   schema:productID "890718991" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/890718991#PublicationEvent/wiesbaden_gabler_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/900566335#Agent/gabler> ; # Gabler
   schema:workExample <http://worldcat.org/isbn/9783834961198> ;
   schema:workExample <http://worldcat.org/isbn/9783834925541> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/890718991> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/900566335#Person/halaszovich_tilo_f> # Tilo F. Halaszovich
    a schema:Person ;
   schema:familyName "Halaszovich" ;
   schema:givenName "Tilo F." ;
   schema:name "Tilo F. Halaszovich" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Series/gabler_research_innovatives_markenmanagement> # Gabler Research. Innovatives Markenmanagement
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/890718991> ; # Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix
   schema:name "Gabler Research. Innovatives Markenmanagement" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/biens_de_consommation_sciences_economiques> # BIENS DE CONSOMMATION (SCIENCES ECONOMIQUES)
    a schema:Thing ;
   schema:name "BIENS DE CONSOMMATION (SCIENCES ECONOMIQUES)" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/consumer_goods_economics> # CONSUMER GOODS (ECONOMICS)
    a schema:Thing ;
   schema:name "CONSUMER GOODS (ECONOMICS)" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/konsumgueter_wirtschaftswissensch> # KONSUMGUETER (WIRTSCHAFTSWISSENSCH.)
    a schema:Thing ;
   schema:name "KONSUMGUETER (WIRTSCHAFTSWISSENSCH.)" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/lancement_de_produits_economie_d_entreprise> # LANCEMENT DE PRODUITS (ECONOMIE D'ENTREPRISE)
    a schema:Thing ;
   schema:name "LANCEMENT DE PRODUITS (ECONOMIE D'ENTREPRISE)" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/product_launch_business_economics> # PRODUCT LAUNCH (BUSINESS ECONOMICS)
    a schema:Thing ;
   schema:name "PRODUCT LAUNCH (BUSINESS ECONOMICS)" ;
    .

<http://experiment.worldcat.org/entity/work/data/900566335#Thing/produkteinfuehrung_betriebswirtschaft> # PRODUKTEINFUEHRUNG (BETRIEBSWIRTSCHAFT)
    a schema:Thing ;
   schema:name "PRODUKTEINFUEHRUNG (BETRIEBSWIRTSCHAFT)" ;
    .

<http://worldcat.org/isbn/9783834925541>
    a schema:ProductModel ;
   schema:isbn "3834925543" ;
   schema:isbn "9783834925541" ;
    .

<http://worldcat.org/isbn/9783834961198>
    a schema:ProductModel ;
   schema:isbn "3834961191" ;
   schema:isbn "9783834961198" ;
    .

<http://www.worldcat.org/title/-/oclc/890718991>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/890718991> ; # Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix
   schema:dateModified "2017-07-09" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.