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Neuroeconomics : a guide to the new science of making choices

Author: Peter E Politser
Publisher: Oxford ; New York : Oxford University Press, ©2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscience and economics.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Politser, Peter E.
Neuroeconomics.
Oxford ; New York : Oxford University Press, ©2008
(DLC) 2005034753
(OCoLC)62878350
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter E Politser
ISBN: 9780195305821 0195305825 9780198041689 0198041683
OCLC Number: 234305220
Description: 1 online resource (xiii, 219 pages) : illustrations
Contents: Introduction: Toward a biological science of making choices --
What are the components of choice? --
The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? --
The effectiveness of evaluation : what other psychological abilities affect evaluation? --
Conclusion: Future directions for the new science.
Responsibility: Peter Politser.
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Everyone who wants to understand the research in the neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little  Read more...

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Peter Politser has provided a valuable and readable introduction to the burgeoning field of neuroeconomics that successfully brings together the essential concepts from psychology, neuroscience and Read more...

 
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