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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/162126777 Title: Neuromarketing : understanding the "buy button" in your customer's brain Author: Patrick Renvoisé; Christophe Morin Publisher: Nashville, Tenn. : T. Nelson, ©2007. ISBN/ISSN: 9780785226802 078522680X 9781595551351 1595551352 OCLC:162126777

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Neuromarketing : understanding the "buy button" in your customer's brain

Author:	Patrick Renvoisé; Christophe Morin
Publisher:	Nashville, Tenn. : T. Nelson, ©2007.
Edition/Format:	Book : English : Rev. and updatedView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Patrick Renvoisé; Christophe Morin Find more information about:
ISBN:	9780785226802 078522680X 9781595551351 1595551352
OCLC Number:	162126777
Notes:	Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Description:	xii, 243 p. : ill. ; 24 cm.
Contents:	Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
Responsibility:	Patrick Renvoisé́ and Christophe Morin.
More information:	Table of contents only Publisher description

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