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Neuromarketing : understanding the "buy button" in your customer's brain

Author: Patrick Renvoisé; Christophe Morin
Publisher: Nashville, Tenn. : T. Nelson, ©2007.
Edition/Format:   Book : English : Rev. and updatedView all editions and formats
Database:WorldCat
Summary:

Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major,  Read more...

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Additional Physical Format: Online version:
Renvoisé, Patrick.
Neuromarketing.
Nashville, Tenn. : T. Nelson, c2007
(OCoLC)776110481
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patrick Renvoisé; Christophe Morin
ISBN: 9780785226802 078522680X 9781595551351 1595551352
OCLC Number: 162126777
Notes: Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Description: xii, 243 p. : ill. ; 24 cm.
Contents: Three brains, one decision-maker --
The only six stimuli that speak to the old brain --
The methodology: four steps to success --
Step 1: diagnose the pain --
Step 2: differentiate your claims --
Step 3: demonstrate the gain --
Step 4: deliver to the old brain --
The first message building block: grabbers --
Message building block #2: big picture --
Message building block #3: claims --
Message building block #4: proofs of gain --
Message building block #5: handling objections --
Message building block #6: the close --
The first impact booster: wording with you --
Impact booster #2: your credibility --
Impact booster #3: contrast --
Impact booster #4: emotion --
Impact booster #5: learning styles --
Impact booster #6: stories --
Impact booster #7: less is more --
Marketing is dead, long live neuromarketing --
Handbook: selling to the old brain 101 --
Brainpower: quick review of concepts.
Responsibility: Patrick Renvoisé́ and Christophe Morin.
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