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Neuromarketing : understanding the "buy button" in your customer's brain

作者: Patrick Renvoisé; Christophe Morin
出版商: Nashville, Tenn. : T. Nelson, ©2007.
版本/格式:   圖書 : 英語 : Rev. and updated所有版本和格式的總覽
資料庫:WorldCat
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其他的實體格式: Online version:
Renvoisé, Patrick.
Neuromarketing.
Nashville, Tenn. : T. Nelson, c2007
(OCoLC)776110481
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Patrick Renvoisé; Christophe Morin
ISBN: 9780785226802 078522680X 9781595551351 1595551352
OCLC系統控制編碼: 162126777
注意: Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
描述: xii, 243 p. : ill. ; 24 cm.
内容: Three brains, one decision-maker --
The only six stimuli that speak to the old brain --
The methodology: four steps to success --
Step 1: diagnose the pain --
Step 2: differentiate your claims --
Step 3: demonstrate the gain --
Step 4: deliver to the old brain --
The first message building block: grabbers --
Message building block #2: big picture --
Message building block #3: claims --
Message building block #4: proofs of gain --
Message building block #5: handling objections --
Message building block #6: the close --
The first impact booster: wording with you --
Impact booster #2: your credibility --
Impact booster #3: contrast --
Impact booster #4: emotion --
Impact booster #5: learning styles --
Impact booster #6: stories --
Impact booster #7: less is more --
Marketing is dead, long live neuromarketing --
Handbook: selling to the old brain 101 --
Brainpower: quick review of concepts.
責任: Patrick Renvoisé́ and Christophe Morin.
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