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Neuromarketing : understanding the buy buttons in your customer's brain

Author: Patrick Renvoisé; Christophe Morin
Publisher: Nashville, Tenn. : Thomas Nelson ; London : New Holland [distributor], 2008.
Edition/Format:   Book : English
Database:WorldCat
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Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major,  Read more...

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Document Type: Book
All Authors / Contributors: Patrick Renvoisé; Christophe Morin
ISBN: 9780785226802 078522680X
OCLC Number: 173719107
Description: p. cm.
Responsibility: Patrick Renvoisé and Christophe Morin.

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