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Neuroscience of preference and choice : cognitive and neural mechanisms

Author: Raymond Dolan; Tali Sharot
Publisher: London : Elsevier/Academic Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Neuroscience of preference and choice.
Oxford : Academic, 2011
(OCoLC)751747235
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Raymond Dolan; Tali Sharot
ISBN: 9781283288132 1283288133 0123814324 9780123814326
OCLC Number: 760175806
Description: 1 online resource (xiv, 342 pages) : illustrations
Contents: The neurobiology of preferences / Mkael Symmonds and Raymond J. Dolan --
Models of value and choice / Peter Dayan --
Predicting emotional reactions: mechanisms, bias and choice / Tali Sharot --
The evolution of our preferences: insights from non-human primates / Venkat Lakshminarayanan and Laurie R. Santos --
The effect of context on choice and value / Benedetto de Martino --
Preference change through choice / Petter Johansson, Lars Hall and Nick Chater --
Set-size effects and the neural representation of value / Kenway Louie and Paul W. Glimcher --
Social factors and preference change / Daniel Campbell-Meiklejohn and Chris D. Frith --
Social and emotional factors in decision-making: appraisal and value / Elizabeth A. Phelps and Peter Sokol-Hessner --
Auditory preferences and aesthetics: music, voices, and everyday sounds / Josh H. McDermott --
The flexibility of chemosensory preferences / Géraldine Coppin and David Sander --
Dynamic preference formation via gaze and memory / Hsin-I Liao and Shinsuke Shimojo --
Choice sets as percepts / Andrew Caplin --
Preferences and their implication for policy, health and wellbeing / Ivo Vlaev and Ara Darzi.
Responsibility: edited by Raymond J. Dolan, Tali Sharot.

Abstract:

Provides an emphasis on common process underlying preference generation that makes material applicable to various disciplines - neuroscience, psychology, economics, law, philosophy, and more. This  Read more...

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