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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/33948244 Title: A new archetype for competitive intelligence Author: John J McGonagle; Carolyn M Vella Publisher: Westport, Conn. : Quorum Books, 1996. ISBN/ISSN: 0899309739 9780899309736 OCLC:33948244

  
  

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A new archetype for competitive intelligence

Author:	John J McGonagle; Carolyn M Vella
Publisher:	Westport, Conn. : Quorum Books, 1996.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	McGonagle and Vella maintain that competitive intelligence as we know it is just the first step toward the creation of true "corporate intelligence." Their book explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated in an organization's strategic planning, crisis management, benchmarking, reverse engineering, and defensive intelligence activities. In doing so, they introduce readers to new techniques, such as "shadow benchmarking" and "factual management analysis." Readable, with useful checklists, forms, reminders, and drawings from real world cases, this book will be essential reading for executives in the public and private sectors, and their colleagues in the academic business community.  Read more...
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