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A new beginning : a textual frame analysis of the political campaign film

Author: Joanne Morreale
Publisher: Albany : State University of New York Press, ©1991.
Series: SUNY series in speech communication.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
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Named Person: Ronald Reagan; Ronald Reagan; Ronald Reagan
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Joanne Morreale
ISBN: 0791406083 9780791406083 0791406091 9780791406090
OCLC Number: 21600851
Description: vii, 154 pages ; 24 cm.
Contents: Political campaign films --
Framing a rebirth --
Ronald Reagan and the Conservative Movement --
Mythic rhetoric in a new beginning --
Rebirth of myth in a new beginning --
The artful use of visual cliché --
Critically reframing a new beginning --
Methodological implications.
Series Title: SUNY series in speech communication.
Responsibility: Joanne Morreale.
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