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A new business in the LEGO group : LEGO Mindstorms

Author: Torben Sørensen; IMD International (Institute)
Publisher: Babson Park, MA : ECCH at Babson, Babson College, [200-?]
Edition/Format:   VHS video : VHS tape   Visual material : English
Database:WorldCat
Summary:
Torben Sørensen, Vice President of LEGO Group, talks about the development of the Mindstorms robotics product line and the internal and external barriers to its initial development and marketing; primarily from stagnation and complacency brought about by tremendous successes in traditional product lines, static management mindsets, and by initially defining the target market too narrowly.
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Details

Genre/Form: Cases
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Torben Sørensen; IMD International (Institute)
OCLC Number: 52441012
Notes: Title and statements of responsibility from title screens.
Description: 1 videocassette (14 min., 30 sec.) : sd., col. ; 1/2 in.
Details: VHS.
Contents: Mindstorms: the early days --
The Core business --
Two cultures --
Continuing story.
Other Titles: LEGO Mindstorms
Mindstorms
Responsibility: cases by Johan Roos and David Oliver; video by Peter Killing; presentation by Torben Sørensen, Executive Vice President, LEGO Group; presented by IMD.

Abstract:

Torben Sørensen, Vice President of LEGO Group, talks about the development of the Mindstorms robotics product line and the internal and external barriers to its initial development and marketing; primarily from stagnation and complacency brought about by tremendous successes in traditional product lines, static management mindsets, and by initially defining the target market too narrowly.

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