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New business : next steps : the all-in-one guide to managing, marketing and growing your small business

Author: Ed Goodman; Ann Hawkins
Publisher: Boston : Pearson, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ed Goodman; Ann Hawkins
ISBN: 9781292017662 129201766X
OCLC Number: 890937893
Description: pages cm
Contents: About the authors Acknowledgements How to get your own questions answered Introduction 1 Managing the businessCase study: Klaxon 2 Managing growth Case study: Social i Media3 Managing financesCase study: Contraband International4 Managing social media Case study: The Nutty Tarts5 Managing technologyCase study: Clarity Heating 6 Managing marketing Case study: SnoozeShade 7 Managing salesCase study: OneSpaceMedia 8 Managing customersCase study: The Elite Swimming Academy 9 Managing peopleCase study: Breckland Orchard 10 Managing your exit Index
Responsibility: Ed Goodman, Ann Hawkins.

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