skip to content
The new community rules : marketing on the social web Preview this item
ClosePreview this item
Checking...

The new community rules : marketing on the social web

Author: Tamar Weinberg
Publisher: Sebastopol, CA : O'Reilly, 2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg, will show you how social technologies work and what it takes to dive into  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Tamar Weinberg
ISBN: 9780596156817 0596156812
OCLC Number: 294887528
Description: xviii, 346 pages : illustrations ; 24 cm
Contents: 1. An introduction to social media marketing --
2. Goal setting in a social environment --
3. Achieving social media mastery: networking and implementing strategy --
4. Participation is marketing: getting into the game --
5. Using blogs to communicate, influence, and learn from your constituents --
6. Microblogging magic: how Twitter can transform your business --
7. Getting social: Facebook, MySpace, LinkedIn, and other social networks --
8. Informing your public: the informational social networks --
9. Leaving your mark: how to rock the social bookmarking space --
10. Social news brings you page views --
11. New media tactics: photography, video, and podcasting --
12. Sealing the deal: putting it all together.
Other Titles: Marketing on the social web
Responsibility: Tamar Weinberg.

Abstract:

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book  Read more...

Reviews

Editorial reviews

Publisher Synopsis

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/294887528> # The new community rules : marketing on the social web
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "294887528" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/792747016#Place/sebastopol_ca> ; # Sebastopol, CA
    schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/social_software> ; # Social Software
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:about <http://id.worldcat.org/fast/906906> ; # Electronic commerce
    schema:about <http://dewey.info/class/338.761/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/online_social_networks_economic_aspects> ; # Online social networks--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/marknadsforing_via_internet> ; # Marknadsföring via Internet
    schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh96008434> ; # Electronic commerce
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/web_2_0> ; # Web 2.0
    schema:about <http://id.loc.gov/authorities/subjects/sh95005028> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/massmedia_sociala_aspekter> ; # Massmedia--sociala aspekter
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/792747016#Topic/world_wide_web_2_0> ; # World Wide Web 2.0
    schema:alternateName "Marketing on the social web" ;
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/792747016#Person/weinberg_tamar> ; # Tamar Weinberg
    schema:datePublished "2009" ;
    schema:description "Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg, will show you how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. The New Community Rules will help you: a) explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; b) learn the art of conversation marketing, and how social media thrives on honesty and transparency; c) manage and enhance your online reputation through the social web; d) tap into the increasingly influential video and podcasting market; e) discover which tactics work--and which don't. --Publisher."@en ;
    schema:description "1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/792747016> ;
    schema:inLanguage "en" ;
    schema:name "The new community rules : marketing on the social web"@en ;
    schema:productID "294887528" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/294887528#PublicationEvent/sebastopol_ca_o_reilly_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/792747016#Agent/o_reilly> ; # O'Reilly
    schema:workExample <http://worldcat.org/isbn/9780596156817> ;
    umbel:isLike <http://d-nb.info/993157009> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/294887528> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/792747016#Person/weinberg_tamar> # Tamar Weinberg
    a schema:Person ;
    schema:familyName "Weinberg" ;
    schema:givenName "Tamar" ;
    schema:name "Tamar Weinberg" ;
    .

<http://experiment.worldcat.org/entity/work/data/792747016#Place/sebastopol_ca> # Sebastopol, CA
    a schema:Place ;
    schema:name "Sebastopol, CA" ;
    .

<http://experiment.worldcat.org/entity/work/data/792747016#Topic/marknadsforing_via_internet> # Marknadsföring via Internet
    a schema:Intangible ;
    schema:name "Marknadsföring via Internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/792747016#Topic/massmedia_sociala_aspekter> # Massmedia--sociala aspekter
    a schema:Intangible ;
    schema:name "Massmedia--sociala aspekter"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/792747016#Topic/online_social_networks_economic_aspects> # Online social networks--Economic aspects
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2006006990> ;
    schema:name "Online social networks--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/792747016#Topic/world_wide_web_2_0> # World Wide Web 2.0
    a schema:Intangible ;
    schema:name "World Wide Web 2.0"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh95005028> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh96008434> # Electronic commerce
    a schema:Intangible ;
    schema:name "Electronic commerce"@en ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/906906> # Electronic commerce
    a schema:Intangible ;
    schema:name "Electronic commerce"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://worldcat.org/isbn/9780596156817>
    a schema:ProductModel ;
    schema:isbn "0596156812" ;
    schema:isbn "9780596156817" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.