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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/294887528 Title: The new community rules : marketing on the social web Author: Tamar Weinberg Publisher: Sebastopol, CA : O'Reilly, 2009. ISBN/ISSN: 9780596156817 0596156812 OCLC:294887528

  
  

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• Social media -- Economic aspects.
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The new community rules : marketing on the social web

Author:	Tamar Weinberg
Publisher:	Sebastopol, CA : O'Reilly, 2009.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg, will show you how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. The New Community Rules will help you: a) explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; b) learn the art of conversation marketing, and how social media thrives on honesty and transparency; c) manage and enhance your online reputation through the social web; d) tap into the increasingly influential video and podcasting market; e) discover which tactics work--and which don't. --Publisher.  Read more...
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