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The New Consumer Psychology : Scanning buying behavior with MRI of the mind.

Author: Sang Min Whang (Leo)
Publisher: [Place of publication not identified] : Taylor and Francis Ltd, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sang Min Whang (Leo)
ISBN: 1317377877 9781317377870
OCLC Number: 927160691
Description: 1 online resource.
Contents: Cover --
Title --
Copyright --
CONTENTS --
List of figures --
List of tables --
Prologue: I shop, therefore I am --
PART I Psychology in the marketplace --
1 The birth of consumer psychology --
2 Steal my heart! --
3 "Psychologist suggests a new paradigm for mind inquiry" --
4 Your mind has just been scanned --
PART II Mission: case studies --
5 Mission: capture the hearts of SK Wyverns fans --
6 Reveal the mind on phone bills --
PART III The president and Louis Vuitton --
7 The digital geeks are coming --
8 The twenty-first-century's digital neo-anthropinae lifestyle. 9 Marketing psychology in designer-goods consumption --
Epilogue: I exist, therefore I am happy --
Index.

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Primary Entity

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