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New cross practice development : Martin Sorrell, February 5, 2003, WPP update

Author: Martin SorrellJoseph L BowerSonya Ellingson HoutMedia Matrix.Harvard Business School.All authors
Publisher: Boston, MA : Harvard Business Pub. Co., ©2006.
Edition/Format:   Video   Visual material   Computer File : English
Database:WorldCat
Summary:
Martin Sorrell provides an update on WPP, highlighting the imaginative approaches taken with diversified acquisition.
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Genre/Form: Educational videos
Documentary films
Filmed interviews
Video recordings
Material Type: Videorecording
Document Type: Visual material, Computer File
All Authors / Contributors: Martin Sorrell; Joseph L Bower; Sonya Ellingson Hout; Media Matrix.; Harvard Business School.; Harvard Business School Publishing Corporation.
OCLC Number: 456565307
Description: 1 streaming video file (ca. 8 min.) : digital, MP4 file (1Kbps), sd., col.
Details: Online Streaming (Byugle, BYU's online media stream).; Windows PC, XP or higher (service pack 2); Mac OSX; Microsoft Internet Explorer 6.0 or higher; Firefox 2.0 or higher; Flash and VLC player.
Contents: New Cross practice development --
The virtual companies --
client driven intergration.
Other Titles: Interview with Martin Sorrell
WPP update
Responsibility: Harvard Business School ; produced by Joseph L. Bower, Harvard School of Business, and Sonya Ellingson Hout, Media Matrix, Inc.
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Abstract:

Martin Sorrell provides an update on WPP, highlighting the imaginative approaches taken with diversified acquisition.

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