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The New CSR : Collaborative Social Responsibility

Author: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2010.
Series: Collaboration Now.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
If a company searches out connections with other organizations, it will likely achieve greater awareness of its role in society-and that benefits everyone. This CNBC program offers fascinating examples, from partnering with non-profits to assisting with medical outreach to helping create sustainable supply chains. Viewers learn how the public-private partnership GAVI was formed to improve access to immunization and  Read more...
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Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
CNBC (Television network), 2010
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 795019610
Language Note: Closed-captioned.
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Title from distributor's description.
Target Audience: 10 & up.
Description: 1 streaming video file (48 min.) : sound, color, digital file.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Introduction (1:36) --
Ethos Water (1:18) --
RED (2:45) --
Doing Good (1:48) --
Environmental Responsibility (3:33) --
Preventable Disease (1:58) --
Sustainable Vaccine Access (2:49) --
Consumers' Desire to Do Good (1:55) --
Informed Consumers (1:39) --
Howard Schultz (1:52) --
Starbucks' Values (2:06) --
Branding to Stakeholders (2:02) --
Hospital-Acquired Infections (2:17) --
Copper Development Association (2:19) --
Sustainable Food Movement (2:01) --
CSR as Product (2:29) --
Patagonia (2:11) --
Listening to Stakeholders (1:01) --
Dow Chemical (2:43) --
Helping Those We Have Hurt (1:14) --
Sun Chips (2:44) --
Cause for Hope (1:01).
Series Title: Collaboration Now.
Other Titles: Collaborative Social Responsibility
Collaboration now (Television program)
Responsibility: CNBC (Television network).

Abstract:

If a company searches out connections with other organizations, it will likely achieve greater awareness of its role in society-and that benefits everyone. This CNBC program offers fascinating examples, from partnering with non-profits to assisting with medical outreach to helping create sustainable supply chains. Viewers learn how the public-private partnership GAVI was formed to improve access to immunization and how Sun Chips are made in the world's largest solar-powered factory. Expertise comes from Jonathan Greenblatt, former CEO of GOOD Worldwide; Kellie McElhaney, professor at the Haas School of Business, UC Berkeley; Mohammed Valli Moosa, president of the International Union for Conservation of Nature and South Africa's former Minister of Environmental Affairs; Alice Albright, EVP and Chief Financial Investment Officer of the GAVI Alliance; Howard Schultz, CEO of Starbucks; and David Kepler, CIO of Dow Chemicals.

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