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New developments and approaches in consumer behaviour research

Author: Eric Vernette; Ingo Balderjahn; Claudia Mennicken
Publisher: Stuttgart : Schäffer-Poeschel ; Houndmills : Macmillan, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.

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Genre/Form: Aufsatzsammlung
Kongress
Additional Physical Format: Online version:
New developments and approaches in consumer behaviour research.
Stuttgart : Schäffer-Poeschel ; Houndmills : Macmillan, 1998
(OCoLC)808778833
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Eric Vernette; Ingo Balderjahn; Claudia Mennicken
ISBN: 0333739078 9780333739075 3791011405 9783791011400
OCLC Number: 41959970
Description: ix, 343 pages : illustrations ; 25 cm
Contents: Preface PART ONE: CONSUMER VALUES AND LIFESTYLE Food-Related Lifestyle in France and Germany; K.G. Grunert, K.Brunso & L.Bredahl Consumer Values in West and East Germany; S.Joseph Towards a Revision of Schwartz's Values Inventory: Some Exploratory Findings; Y.Odin, J-Y. Vinais & P.Valette-Florence PART TWO: SOCIAL BELIEFS AND SOCIAL MEANING OF CONSUMPTION The Role of Television in the Construction of Consumer Reality; L.J.Strum & T.C.O'Guinn Sportswear as an Expression of How the Consumer Society has Evolved: The Example of the 'Fun-Wear'; P.Hetzel PART THREE: COMMUNICATION AND INFORMATION BEHAVIOUR Market Reactions to Integrated Communication; F-R. Esch Lexical Analysis: A Method for Understanding 'What is Said' and 'How it is Said' in Marketing Messages; M-L. Gavard-Perret & J.Moscarola PART FOUR: AFFECT, MOTIVATION AND PERSONALITY Measuring Affect and Emotion toward a Brand with a Smiling Face Scale; E.Vernette An Empirical Investigation of the Relationships between Values, Motivations and Personal Goals; A. Jolibert & G.Baumgartner PART FIVE: CONSUMER DECISION PROCESSES AND BEHAVIOUR Product Knowledge, Consumer Knowledge and Brand Loyalty: Some Empirical Evidence about their Relationships; A. Amine Empirical Analysis of Price Response Functions; I.Balderjahn Optimum Stimulation Level as a Determinant of Exploratory Behaviours: Some Empirical Evidence; J-L.Giannelloni PART SIX: ENVIRONMENTAL ASPECTS OF CONSUMER BEHAVIOUR The Reaction of German Consumers to French Nuclear Testing; B.Walliser & T.Froehlicher Environmental Aspects of Consumer Behaviour in Germany; F.Wimmer An Investigation of the Handling of Solid Waste in the Consumption Cycle; P. Buchholz PART SEVEN: CROSS-CULTURAL CONSUMER BEHAVIOUR RESEARCH Assessing Measurement Equivalence in Cross-National Consumer Behaviour Research: Principles, Relevance and Application Issues; R.Sinkovics, T.Salzberger & H.H. Holzmuller Measuring Cross Cultural Acceptance of an Innovation: The Case of Low-Alcohol Wine; R.d'Hauteville & R.E.Goldsmith PART EIGHT: QUALITATIVE METHODS IN CONSUMER BEHAVIOUR RESEARCH Consumer Ambivalence: Perspectives Gained from Shopping with Consumers; T.M.Lowry, C.Otnes & L.J.Shrum Hard versus Soft Laddering: Implications for Appropriate Use; G.Botschen & E.Thelen
Responsibility: Ingo Balderjahn, Claudia Mennicken, and Eric Vernette (eds.).

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