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New dimensions in marketing/quality-of-life research

Author: M Joseph Sirgy; A Coskun Samli
Publisher: Westport, Conn. : Quorum Books, 1995.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: M Joseph Sirgy; A Coskun Samli
ISBN: 0899308864 9780899308869
OCLC Number: 31167749
Description: xxiv, 377 p. : ill. ; 24 cm.
Contents: 1. Developing a Life Satisfaction Measure Based on Need Hierarchy Theory / M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn and Natasha Nagpal --
2. Methodological Pitfalls and Solutions in Satisfaction Research / Edward Diener and Frank Fujita --
3. Quality of Life, Technology, and Marketing: An Organizational Model / Millard F. Crask --
4. Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective / Michael H. Morris, Donald L. Sexton and Pamela S. Lewis --
5. The Changing Role of Distribution within the Marketing System: A Normative Model / A. Coskun Samli --
6. Uplifts, Hassles, and Quality of Life in Older Workers / Sara Staats, Beth Colbert and Christie Partlo --
7. Enhancing the Quality of Life During Widowhood: A Marketing Challenge / Linda J. Shea and Charles D. Schewe.
Responsibility: edited by M. Joseph Sirgy and A. Coskun Samli.

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