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The new elite : inside the minds of the truly wealthy

Author: Jim Taylor; Doug Harrison; Stephen Kraus
Publisher: New York : American Management Association, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In this fascinating book, the authors reveal what motivates America's most powerful and influential class--those with liquid assets in excess of $5 million--and explore what the wealthy want, where they shop, and how they really spend their money.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Taylor; Doug Harrison; Stephen Kraus
ISBN: 9780814400487 0814400485
OCLC Number: 183265166
Description: viii, 245 p. : ill. ; 24 cm.
Contents: 1 Today's Wealth Explosion: The Supernova and the Gravitational Pull of Money 1 --
2 Debunking Paris Hilton: Why the Wealthy Told Us Their Stories 13 --
3 The Wealth of the Nation: Four Waves of American Wealth 21 --
4 There's a New Sheriff in Town: The Triumph of the Middle Class 41 --
5 Money Matters: The Myths and Realities of the Wealthy and Their Money 73 --
6 The New Luxury: The Search for Sublime Value 93 --
7 The Journey of Wealth: The Arc of Maturation 113 --
8 Flavors of Wealth: The Five Lifestyle Choices 127 --
9 Globizens: Global Citizens and the Waning of Nationalism 155 --
10 Wealtherkind: The Children of Entrepreneurial Wealth 169 --
11 The Third Age: Reinventment and Philanthrobusiness 185 --
12 The Plutonomy: When 5 Percent of the Haves Own More Than the Other 95 Percent Combined 199 --
Appendix Our Methodologies for Studying the Wealthy 225.
Responsibility: Jim Taylor, Doug Harrison, and Stephen Kraus.
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Abstract:

We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on  Read more...

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..".a must-read for consumer marketers and interesting reading for the rest of us." Graziadio Business Report

 
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