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The new farmers' market : farm-fresh ideas for producers, managers & communities

Author: Vance Corum; Marcie A Rosenzweig; Eric Gibson
Publisher: Auburn, California : New World Publishing, [2015]
Edition/Format:   Print book : English : 2nd editionView all editions and formats
Summary:
As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, the farmers' market renaissance continues to grow throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide on how to sell produce at a market, promote the market, and foster appreciation for farmland while  Read more...
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Document Type: Book
All Authors / Contributors: Vance Corum; Marcie A Rosenzweig; Eric Gibson
ISBN: 9780963281470 096328147X
OCLC Number: 913601118
Notes: Includes index.
Description: 316 pages : illustrations ; 26 cm
Contents: Pt. I. Selling at the market --
Getting ready for market --
Running your farmers' market business --
Your farmers' market retail storefront --
Display --
Merchandising --
Sales and promotion --
Pt. II. Managing a market --
Starting a market --
Managing a market --
Promoting the market --
Pt. III The new farmers' market --
Embracing the community --
Adding to the product mix --
Expanding the vision.
Responsibility: Vance Corum, Marcie Rosenzweig & Eric Gibson.

Abstract:

As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, the farmers' market renaissance continues to grow throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide on how to sell produce at a market, promote the market, and foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. This new edition provides readers with updated information and an index.

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