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New heights in modern media & public relations

Author: Brijendra Pande
Publisher: Delhi, India : Swastik Publications, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Preface 1. Fundamentals of Public Relations 2. Public Relations in Practice 3. Role of Media in Public Relations 4. Propaganda and Public Relations: An Analysis 5. Role of Advertising 6. Techniques and Tools 7. Impact of Media Bias 8. Some Regulating Measures Bibliography Glossary Index.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pande, Brijendra.
New heights in modern media & public relations.
Delhi, India : Swastik Publications, 2010
(OCoLC)449202113
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brijendra Pande
ISBN: 9781441656124 144165612X 1282813757 9781282813755 9789350436615 9350436612
OCLC Number: 649831460
Description: 1 online resource (288 pages)
Contents: COVER; Contents; Preface; Fundamentals of Public Relations; Public Relations in Practice; Role of Media in Public Relations; Propaganda and Public Relations: An Analysis; Role of Advertising; Techniques and Tools; Impact of Media Bias; Some Regulating Measures; Bibliography; Glossary; Index.
Other Titles: Public relations
Responsibility: Brijendra Pande.

Abstract:

Preface 1. Fundamentals of Public Relations 2. Public Relations in Practice 3. Role of Media in Public Relations 4. Propaganda and Public Relations: An Analysis 5. Role of Advertising 6. Techniques and Tools 7. Impact of Media Bias 8. Some Regulating Measures Bibliography Glossary Index.

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